Recipe For Results is a UK-based personal training brand that also specialises in nutritious, chef-prepared meal-prep boxes delivered straight to clients’ doors. The business blends bespoke fitness coaching with convenient, goal-aligned nutrition, helping busy professionals stay on track without sacrificing flavour or time.
Recipe for Results
Website Design & SEO for Personal Trainer Who Offers Meal Prep.
Project Highlights
- Launched a fully responsive website in under eight weeks.
- Average page load times reduced by more than half compared with the legacy holding page.
- Core service pages secured featured snippets for several target queries.
- Social-media referral traffic became a top-three acquisition channel within the first quarter post-launch.
Challenge
- Crowded marketplace – the health-and-fitness sector is saturated with PTs and meal-prep providers competing for the same keywords.
- Dual value proposition – communicating two interconnected yet distinct services without confusing users.
- Time-poor audience – target users expect rapid page loads, clear calls to action and seamless mobile usability.
Solution
We delivered a seamless, all-encompassing strategy - revitalising the website from the ground up and launching focused SEO and social media campaigns to bring the brief to life.
- Discovery & positioning – workshops to refine messaging, tone of voice and brand differentiators.
- User-centred site design – a mobile-first layout, streamlined navigation and persuasive copy centred on user goals (lose weight, build muscle, eat balanced meals).
- Integrated meal-prep ordering – simple product pages and checkout flow, supported by high-quality food photography and macros information.
- SEO roadmap – keyword research, metadata overhaul, structured data implementation and a content calendar focused on FAQs, success stories and nutrition tips.
- Authority outreach – collaboration with reputable fitness blogs and local publications to earn natural backlinks and press coverage.
Visual Results.
RECIPE FOR RESULTS
RECIPE FOR RESULTS
RECIPE FOR RESULTS
RECIPE FOR RESULTS
RECIPE FOR RESULTS
The Results
- Marked uplift in organic impressions and clicks for high-intent keywords related to personal training and healthy meal prep.
- Steady month-on-month growth in qualified leads, with contact-form completions and discovery calls increasing significantly.
- Enhanced brand credibility evidenced by positive client testimonials and repeat meal-prep subscriptions.
- Strong foundation created for future digital campaigns, including paid search and influencer collaborations.
Bird Marketing continues to support Recipe For Results with ongoing SEO maintenance and iterative site improvements, ensuring the brand remains a go-to resource for health-conscious consumers across the UK.
