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The Battle For Online Recognition (SEO vs PPC)

The internet is a truly remarkable phenomenon. An amazing miracle of the 21st century. Most of us use it every day for various purposes such as business, entertainment and for the collecting of information. This online universe has become a vital part for most peoples lives and had proven to be an efficient tool for progressing business. The only issue…
Bird Digital
April 26, 2018
Freebies

FREE Mock Up Template – MacBook Pro PSD Mock Up

Mock Up Template This easily editable PSD mock up template is perfect to showcase your website, logo or even text. Simply download the PSD file and replace the default text with your own. You can even replace an image to ANYTHING you wish. This clever mock up template will map around the image you input. This template is used by…
Bird Digital
January 15, 2018
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The BIG advantages of Pay Per Click in 2018

Why use Pay Per Click marketing? PPC, otherwise known as Pay Per Click is a form of advertising in which a marketer pays when their adverts are clicked on. There are other forms of PPC marketing, such as pay per impression, which focuses on advert views, rather than engagement. PPC campaigns can be setup with various search engines or social…
Bird Digital
January 8, 2018
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This is Why YOU Should Hire A PPC Expert.

What is PPC? PPC, or Pay Per Click is a form of marketing in which advertisers pay a fee each time that their advert is clicked on. PPC adverts can be seen in the search engine results page for various competitive keywords. These are the top results and usually have a green box displayed next to them, which says “AD”.…
Bird Digital
January 7, 2018
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Backlinks – high quality backlinks or high quantity?

What are backlinks? For those who don’t know, backlinks are literal links to a website. Backlinks are seen as important in the marketing world as they give search engines an indication of a website’s importance. In the past, a website with many links would be seen as more important than those with fewer, therefore increasing a websites ability to rank…
Bird Digital
January 6, 2018
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What Exactly is Off and On Page SEO?

What is SEO? SEO or search engine optimization is the process in which a website is optimized to yield best results on the search engine results page. This includes targeting relevant keywords and then trying to rank for them on Google. If you are familiar with SEO, you may of heard the terms “On page SEO” and “Off page SEO”,…
Bird Digital
January 6, 2018
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5 Solid Ways to Increase AdWords CTR

What is Adwords CTR? AdWords is an advertising platform by Google. It allows marketers to easily upload adverts in various placements, such as the Google search engine results page. Unlike SEO, PPC results are instant. CTR is short for “Click through rate”. Click through rate is the rate at which visitors engage with the advert. For example, if 100 people…
Bird Digital
January 6, 2018
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Why you should be using custom PPC landing pages.

Custom PPC landing pages are effective when used correctly. This informative piece of content will explain what a custom landing page is, and why you should be using them. What is a PPC landing page? A PPC landing page is quite simply a page that a Pay Per Click campaign is directed towards. The objective of a landing page is…
Bird Digital
January 6, 2018
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What is Retargeting and Why is it SO Powerful?

Retargeting is a form of technical advertising that uses browser cookie data to reengage with website visitors. Retargeting is powerful as it can be used to serve adverts to people who previously showed an interest and visited your website. Retargeting is used to recapture interest and therefore yields a higher conversion rate in comparison to first time visits. Have you…
Bird Digital
December 22, 2017
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10 SEO myths that you should not take into 2018

SEO myths 2017 was a great year for SEO, however many digital marketers are still using old tactics. Check out our top ten SEO myths that should be left behind in 2017. #1 SSL certificates are not important It is very likely that you have seen an SSL certificate whilst browsing online. In fact, our very own website uses a…
Bird Digital
December 21, 2017
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What is Technical SEO and Why is it important?

Technical SEO Technical SEO is a process in which a website is analysed and fixed from a technical perspective to enhance search rankings. Technical SEO is important as it helps prevent a website from performing badly, by fixing technical issues that search engines frown upon. In some cases, poor website coding will be preventing a website from ranking well. At…
Bird Digital
December 21, 2017
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10 Signs You Should Invest in a GOOD Website

We’ll kick off this article by saying straight out that if you don’t have a good website these days, your company might as well not exist as far as most people are concerned. Let’s look at some statistics: 81% of shoppers conduct online research before making big purchases. 2 in 5 (40%) online shoppers say they couldn’t live without online…
Bird Digital
August 30, 2017
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10 Things Your Competitors Can Teach You About Your New Website

When it comes to web design, there's a lot you can learn from your competitors. In fact, watching what they're doing is a key way to stay ahead of the crowd and ensure you're not missing anything crucial. We do not recommend you copy entire strategies, however there is a lot you could learn from what other succesdsful businesses are…
Bird Digital
April 4, 2017
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The Worst Advice We’ve Ever Heard About Web Design

As a web design marketing company, we have heard a great number of things regarding web design. Over the years, we have accumulated additional knowledge in web design and have also come across terrible advice. This short article will highlight the worst advice we have ever heard about web design. In this day and age, very few companies can afford…
Bird Digital
March 23, 2017