Skip to main content

SEO Site Migration Service

Wanna get in touch? Let’s talk

Explore expert website migration services with Bird. Our data-driven strategies boost visibility and optimize search engine rankings, ensuring a smooth digital transition.


What Is
SEO Migration?

SEO migration refers to the strategic process of transferring a website’s search engine optimization settings to a new domain, platform, or design while maintaining or improving its visibility in search engine results. This crucial procedure ensures that valuable elements such as URL structures, meta tags, and redirect paths are carefully preserved. Proper SEO migration minimizes the risk of losing search rankings and traffic, thus supporting the website’s ongoing authority and performance in the digital landscape. It is essential for maintaining the effectiveness of a website during significant updates or transitions.

Migration Checklist

  • Pre-Migration Audit: Ensures all assets are accounted for before transition.
  • Task Prioritization: Orders tasks by impact and necessity for smooth migration.
  • Post-Migration Review: Verifies that all planned actions were successfully executed.

301 Redirects

  • Map Old to New: Ensures every old URL is redirected to the appropriate new URL.
  • Preserve Rankings: Maintains search rankings by correctly implementing redirects.
  • Monitor Performance: Checks the effectiveness and troubleshoots any issues.

Link Preservation

  • Backlink Updates: Contacts webmasters to update backlinks to the new URLs.
  • Link Equity Retention: Ensures that link value is preserved across migrations.
  • Audit External Links: Identifies and resolves broken or lost links.

SEO Alignment

  • Keyword Optimization: Adjusts keywords according to the new website structure.
  • Meta Data Transfer: Transfers title tags, meta descriptions to maintain SEO.
  • Schema Markup Update: Ensures structured data is updated and relevant.

Content Migration

  • URL Consistency: Maintains URL structures or maps new formats precisely.
  • Content Audit: Reviews and optimizes content during the migration process.
  • Duplicate Check: Ensures no duplicate content issues arise post-migration.

Monitoring & Adjustment

  • Traffic Analysis: Monitors traffic patterns for anomalies post-migration.
  • Ranking Reports: Keeps track of SERPs for any fluctuations.
  • Ongoing Optimization: Continues to optimize the site as search algorithms evolve.

Preserve Rankings with an SEO Migration Checklist

An SEO migration checklist is instrumental in safeguarding your website’s search engine rankings during major updates or transitions. It serves as a critical roadmap, outlining all necessary steps to ensure that SEO elements are not only preserved but optimized in the new environment. Utilizing a checklist prevents common pitfalls such as broken links, misplaced redirects, or overlooked meta descriptions that can significantly disrupt your site’s SEO performance. Moreover, it ensures continuity in user experience and helps maintain organic traffic levels. By systematically addressing each component, from URL structure to content replication, an SEO migration checklist ensures that every detail contributes positively to your site’s long-term search visibility and ranking stability.

Our SEO Migration Locations

We excel in providing sophisticated SEO Migration solutions on a global scale. Capitalize on growth opportunities with our cutting-edge, SEO Migration offerings across the internet.

New York

260 Madison Ave,
New York,
New York, 10016, USA

+1 332 334 7822
[email protected]

Los Angeles

2029 Century Park East,
Los Angeles,
California, 90067, USA

+1 424 407 3840
[email protected]


111 Congress Avenue,
Texas, 78704, USA

+1 512 647 2017
[email protected]

Our team’s relentless pursuit of excellence resulted in us winning the prestigious Clutch Top Digital Agency Award.

By consistently delivering innovative solutions and driving client success, we were thrilled to earn the Good Firms Top Digital Agencies Award.

Our commitment to exceptional service and customer satisfaction led to our company being recognised with the Manifest Top Digital Agencies Award.

Our expertise in crafting effective B2B marketing strategies earned us the coveted Design Rush Best B2B Digital Marketing Agency Award.

Our team’s creativity and outstanding interactive solutions were recognised with a prestigious award from the Top Interactive Agencies, solidifying our position as industry leaders.

Leading the Way in SEO Site Migration

Experience excellence with Bird’s SEO Site Migration Services. Our leadership is demonstrated by innovative strategies and measurable client successes in SEO migration. We deliver targeted solutions that ensure smooth transitions and sustained search engine rankings:

  • Customized Migration Plans: Designed specifically for your business needs, focusing on minimal disruption and optimal SEO retention.
  • Data-Driven Insights: Utilizing analytics to guide the migration process, ensuring decisions are backed by solid data.
  • Seamless Integration: Expert handling of technical elements like URL redirection and link integrity to maintain site functionality and user experience.
  • Strategic Content Preservation: Careful migration of content elements to enhance relevance and authority in new site structures.
  • Future-Proofing SEO: Adjustments that anticipate future SEO trends, keeping your site ahead of industry changes.

These key points underscore Bird’s dedication to delivering high-quality, efficient SEO migration services tailored to each client’s specific circumstances.


Featured case studies.

We always put our clients first to deliver our best time after time. Below is some of our proudest work.






SEO platforms .

Platforms We Work With

We excel in refining SEO Migration across major CMS platforms like Magento, Shopify, WordPress, Wix, and Squarespace, aiming to boost your online presence and increase organic traffic.

Shopify SEO

  • Simplified SEO Integration: Shopify offers easy-to-use SEO tools and settings, allowing store owners to effortlessly implement best practices, even without deep technical expertise.
  • E-commerce Optimization: Built-in features in Shopify ensure that product pages, collections, and meta tags are optimally set up for search engine recognition.
  • Expansive App Marketplace: Access a wide array of SEO-centric apps in the Shopify App Store to boost site performance, fine-tune keyword targeting, and improve content optimization.

Wordpress SEO

  • Rich Plugin Support: WordPress boasts a comprehensive selection of SEO plugins, such as Yoast and All in One SEO Pack, offering extensive tools for enhancing content, meta tags, and site structure.
  • User-Friendly Content Management: The platform’s intuitive interface allows easy content creation and optimization, making content engaging for readers and appealing to search engines.
  • High Customizability: With a broad range of themes and the option for direct site code editing, WordPress offers unparalleled flexibility in executing advanced SEO strategies and altering site structure.

Magento SEO

  • Bespoke SEO Enhancements: Magento’s flexible architecture enables customized SEO improvements tailored to your e-commerce needs.
  • Advanced Technical SEO Capabilities: Leverage Magento’s built-in features and extensions to boost site speed, mobile responsiveness, and structured data integration.
  • E-commerce Oriented Strategies: Utilize Magento’s features to optimize product listings, category pages, and on-site search, ensuring maximum organic visibility and conversion rates.

Industries We Work With

At Bird, we extend our SEO Migration expertise across a diverse range of industries, tailoring strategies to meet the unique demands and opportunities each sector presents.

We can also cater for a range of other industries too, contact us to find out more.

Domain Migration SEO: Ensuring a Smooth Transition

What SEO Migration Covers?

  • URL Redirection Management
  • Domain Settings Adjustment
  • On-Page SEO Optimization
  • Link Equity Preservation
  • Technical SEO Enhancements
  • Content Alignment and Migration
  • Mobile Optimization Adjustments
  • Site Speed Optimization
  • User Experience (UX) Enhancements
  • SEO Monitoring and Adjustment Post-Migration
  • Much more…

eCommerce SEO Migration Challenges and Solutions

Wanna get in touch? Let’s talk

SEO Migration tools & software

At Bird, we utilize advanced SEO migration tools like Ahrefs, Screaming Frog, Google Search Console, and Google Analytics to facilitate effective website transitions. Our focus is on optimizing the migration process by enhancing site structure, ensuring speed optimization, and maintaining mobile compatibility.

meet the team .

Our SEO Migration team.

We take pride in employing the industry’s best SEO Migration experts to ensure the success of your campaign.


Head of Search


Senior SEO Executive


Marketing Executive


Web & Marketing Executive


Marketing Executive


Marketing Executive


Marketing Executive


Content Writer


Content Writer


Chief Marketing Officer


General Manager


Account Director

Frequently Asked SEO Migration Questions

How to transfer SEO from one website to another?

Transfer SEO by implementing 301 redirects for all old URLs, transferring all meta data, updating internal links, and ensuring the new site mirrors the SEO structure of the old site.

How long does SEO migration take?

The duration of SEO migration varies based on the website’s size and complexity but typically ranges from a few weeks to a few months to fully implement and stabilize.

What should be the first step in SEO migration?

The first step should be conducting a thorough audit of the existing website to map all current SEO settings and content.

What are common oversights in a website migration SEO checklist?

Common oversights include failing to test all redirects thoroughly, not updating external backlinks, neglecting to re-optimize content for SEO post-migration, and inadequate monitoring of the site post-migration.

Can SEO migration affect my website’s loading speed?

Yes, changes in hosting or platform can impact loading speed, so it’s important to optimize for speed during the migration.

Why is a website migration SEO checklist important?

A website migration SEO checklist is crucial because it helps ensure that all important SEO aspects are considered and addressed during the migration, preventing loss of search engine visibility and traffic.

What happens if redirects are not properly set up?

Improperly configured redirects can lead to broken links, lost traffic, and decreased SEO rankings.

How do I ensure my new website is indexed quickly?

Submit an updated sitemap to search engines and use fetch as Google in Google Search Console.

How to manage SEO for multiple languages during migration?

Ensure that hreflang tags are correctly implemented to manage SEO for different languages and regional URLs.

How often should I monitor my site after SEO migration?

Monitor your site intensively for at least the first three months after migration to track SEO performance and rectify any issues.

Let’s work together .

Wanna get in touch? Let’s talk

We offer exceptional services tailored to a wide range of businesses that want to improve the effectiveness of their digital marketing activities with discernible returns on investment. We aim to get back to all enquiries rapidly.

Interested in working with us? Contact us