Search Engine Optimsation for a Client in the Adult Industry Specialising in Webcams.

Project Overview

Camiplay are a start up working within the adult web cam industry. Coming into a competitive industry knowing most of their market was search orientated they wanted to explore the potential of an extensive SEO campaign coupled with paid advertising on Google.

Project Highlights

  • 14 Keywords on Page #1
  • 4781 Referral Vistors
  • 304 Models Signed Up
  • Revamped Online Presence


Camiplay had a brand new domain which had no history or exposure. In order to start building revenue we needed to build the model portfolio as quick as possible so there was a reasonable amount of activity when users landed on the site.


We ran a very targeted PPC campaign targeting the sign up on models. Meanwhile we implemented an adult industry SEO strategy to build the organic profile of the site to target viewers. For short term gains we handpicked some established sites to publish guest blogs and saw a huge amount of referral traffic coming in. Porn site SEO is usually approached in a spammy way, however at Bird found using traditional white hat methods and good onsite SEO for this cam site worked well.






From the moment that we signed the contract, it felt as if bird marketing had joined the team and was exclusive to us. They were bringing new ideas to the table and developing unique strategies that would help us achieve our goals and deliver an ROI.

Rico Plumb-JonesManaging Director, Camiplay

The Results

After just 6 short months, Camiplay has seen 100s of models sign up with the site visibility of targeted keywords also coming up the ranks week by week. We exceeded both the client’s and our own expectations with the traction of this campaign with some keywords featuring in position 1 on Google and the majority of high-volume terms breaking onto the first page. Some of these keywords receive in excess of 200k searches per month! Overall our digital marketing for adult websites made huge gains in this highly competitive industry.