Barrington Freight is a UK‑based international shipping and freight forwarding company. Renowned for its dedication and flexibility, the firm ensures that every consignment – regardless of size, distance, or time constraints – reaches its final destination safely and promptly.
Barrington Freight
Website Design & SEO for Freight Company.
Project Highlights
- Streamlined service offering into clear, authoritative master pages.
- Established a scalable framework for international expansion.
- Significantly strengthened backlink profile through targeted outreach.
- Achieved cohesive branding and improved user experience across the entire site.
Challenge
- Legacy Architecture – An outdated website structure made navigation cumbersome for users and search engines alike.
- Content Cannibalisation – Multiple service pages targeting similar keywords diluted authority and confused visitors.
- International Scope – The business serves clients worldwide, requiring location‑specific content without sacrificing cohesion.
- Link Deficit – Limited authoritative backlinks restricted domain strength and hindered keyword growth.
- Brand Consistency – Visual identity varied across older pages, diminishing trust and recognition.
Solution
We delivered a comprehensive web design and SEO transformation for Barrington Freight, rebuilding their site from the ground up and ensuring a seamless migration that aligned perfectly with their objectives.
- Strategic Content Mapping - Conducted an extensive content audit, grouping overlapping services and redirecting near‑duplicate pages to newly created master pages to minimise cannibalisation.
- Enhanced Information Architecture - Re‑designed the site structure to prioritise user journey and crawl efficiency, ensuring key services are no more than three clicks deep.
- Location‑Based Expansion - Produced tailored landing pages for each target country, embedding local nuances and shipping regulations to capture region‑specific searches.
- Content Q&A and Glossary - Introduced a robust knowledge base with frequently asked questions and glossary definitions, positioning Barrington Freight as an authoritative resource.
- Link‑Building Campaign - Secured high‑quality placements within industry publications and relevant directories to bolster domain authority.
- Modern Visual Refresh - Delivered a responsive, conversion‑focused design aligned with current brand guidelines, improving usability across all devices.
Visual Results.
BARRINGTON FREIGHT
BARRINGTON FREIGHT
BARRINGTON FREIGHT
BARRINGTON FREIGHT
BARRINGTON FREIGHT
The Results
- Noticeable uplift in organic impressions and clicks following the migration.
- Enhanced keyword visibility for core freight, shipping, and location‑based terms.
- Increased enquiry rate attributed to clearer calls‑to‑action and improved page load times.
- A future‑proof website architecture positioned for continued growth and further SEO gains.
This case study demonstrates Bird Marketing’s ability to revitalise legacy websites, protect existing equity, and drive sustainable growth through strategic SEO and design excellence.
