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Top Rated and Award Winning

Roofing Digital Marketing Agency

That Delivers Results

ROOFING MARKETING SOLUTIONS FOR CONTRACTORS & COMPANIES .

Roofing Digital Marketing Services.

Roofing digital marketing is a tailored approach to help roofing companies increase visibility, generate leads, and grow revenue through online channels. From SEO for roofers to paid ads and social media, these strategies are designed to attract homeowners actively searching for roofing services. By optimizing your website, building trust through reviews, and targeting local audiences, roofing marketing ensures your business ranks higher and converts more visitors into customers. Bird specializes in delivering results-driven digital marketing for roofing contractors and companies, combining data insights, proven tactics, and industry-specific strategies to drive consistent growth in a competitive marketplace.

Roofing SEO

  • Local SEO Optimization: Help your roofing company rank in local search results for high-converting keywords.
  • On-Page Enhancements: Improve metadata, content, and structure to attract search engines and users.
  • Technical Site Fixes: Boost performance with crawlability audits, mobile responsiveness, and schema markup.

Social Media Marketing

  • Visual Content Campaigns: Share project photos, before-and-afters, and behind-the-scenes reels.
  • Targeted Advertising: Reach homeowners in your local area through paid Facebook and Instagram ads.
  • Community Engagement: Build brand trust by interacting with local users and responding to comments.

PPC Campaigns

  • Lead-Driven Campaigns: Target homeowners searching for roofing repairs, installations, or inspections.
  • Geo-Targeted Ads: Focus ad spend on your service area for maximum local ROI.
  • Performance Monitoring: Track and refine campaigns based on cost per lead and conversion rates.

Email Marketing

  • Quote Follow-Ups: Nurture leads with automated reminders and helpful content.
  • Seasonal Promotions: Send targeted offers during peak roofing times (e.g., storm season or summer).
  • Lead Nurturing Workflows: Educate potential clients with maintenance tips and service overviews.

Website Optimization

  • Conversion-Focused Design: Turn visitors into leads with clean layouts, trust signals, and clear CTAs.
  • Mobile-Optimized Pages: Ensure seamless functionality for users on phones and tablets.
  • Fast, SEO-Friendly Sites: Deliver speed and structure built for Google and user experience.

Brand & Reputation Management

  • Review Generation: Encourage satisfied clients to leave positive Google and Facebook reviews.
  • Local Listings Management: Keep NAP details accurate across online directories.
  • Trust-Building Content: Showcase certifications, warranties, and testimonials to strengthen credibility.

Roofing Marketing: Driving Local Leads and Long-Term Growth

Roofing marketing plays a vital role in helping contractors connect with high-intent homeowners actively searching for services online. Through SEO, PPC, and social media strategies, roofing businesses can boost visibility, attract qualified leads, and fill their pipelines year-round. A strong digital presence helps roofers dominate local search results, highlight certifications and reviews, and establish credibility within their communities.

Whether showcasing before-and-after projects or running targeted ads during storm seasons, digital marketing allows roofing companies to reach the right audience at the right time. With measurable results and scalable campaigns, it’s a proven path to sustainable growth in a competitive market.

Our Roofing Digital Marketing Locations

We excel in providing sophisticated Roofing Digital Marketing solutions on a global scale. Capitalize on growth opportunities with our cutting-edge, Roofing Digital Marketing offerings across the internet.

New York

260 Madison Ave,
New York,
New York, 10016, USA

+1 332 334 7822
[email protected]

Los Angeles

2029 Century Park East,
Los Angeles,
California, 90067, USA

+1 424 407 3840
[email protected]

Austin

111 Congress Avenue,
Austin,
Texas, 78704, USA

+1 512 647 2017
[email protected]

Our team’s relentless pursuit of excellence resulted in us winning the prestigious Clutch Top Digital Agency Award.

By consistently delivering innovative solutions and driving client success, we were thrilled to earn the Good Firms Top Digital Agencies Award.

Our commitment to exceptional service and customer satisfaction led to our company being recognised with the Manifest Top Digital Agencies Award.

Our expertise in crafting effective B2B marketing strategies earned us the coveted Design Rush Best B2B Digital Marketing Agency Award.

Our team’s creativity and outstanding interactive solutions were recognised with a prestigious award from the Top Interactive Agencies, solidifying our position as industry leaders.

Roofing Digital Marketing Services Designed for Real-World Results

At Bird, our roofing digital marketing services are engineered to help contractors grow stronger online, generate steady leads, and outperform local competitors. We don’t offer one-size-fits-all strategies, each campaign is tailored to the roofing industry’s seasonal trends, regional nuances, and competitive landscape.

  • Roofing-Specific SEO Strategies: From storm-season keyword targeting to local roofing content, we help your business rank where it matters.
  • Lead-Focused PPC Campaigns: Our ad strategies are built to generate high-quality inquiries from homeowners actively seeking roofing services.
  • End-to-End Marketing Systems: From analytics and tracking to automated follow-ups, our systems ensure long-term efficiency and consistent performance.

Partnering with Bird means gaining an experienced digital marketing agency that understands how to build trust, convert traffic into calls, and scale roofing companies through proven, data-led strategies.

CURATED SELECTION .

Featured case studies.

We always put our clients first to deliver our best time after time. Below is some of our proudest work.

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Industries We Work With

At Bird, we extend our Roofing Digital Marketing expertise across a diverse range of industries, tailoring strategies to meet the unique demands and opportunities each sector presents.

Roofing Advertising: Reaching the Right Customers at the Right Time

What Roofing Digital Marketing Covers

  • Local Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Advertising
  • Roofing Website Design and Optimization
  • Content Marketing and Blogging
  • Social Media Marketing for Roofers
  • Online Review and Reputation Management
  • Lead Generation and CRM Integration
  • Email Marketing and Follow-Up Sequences
  • Video Marketing for Roofing Projects
  • Performance Tracking and Data Analytics
  • Much more…
US Search Volume

Digital Marketing for Roofing Contractors, Repair Services, and More

Wanna get in touch? Let’s talk

Roofing Digital Marketing tools & software

Roofing digital marketing requires a powerful toolkit to deliver measurable performance and long-term ROI. At Bird, we deploy leading software to optimize every aspect of your marketing strategy. Google Analytics provides insight into user behavior and lead sources, while Google Search Console ensures your site remains technically sound and SEO-ready. Google Tag Manager streamlines campaign tracking for accurate attribution and performance monitoring. Ahrefs and SEMrush support in-depth competitor research and keyword discovery tailored to roofing services. Our bespoke SEO portal offers live tracking of keyword rankings and site health, giving roofers full visibility into campaign progress. These tools enable Bird to build data-driven, efficient strategies that drive leads, conversions, and business growth.

meet the team .

Our Roofing Digital Marketing team.

We take pride in employing the industry’s best Roofing Digital Marketing experts to ensure the success of your campaign.

Philip - Staff profile picture

Philip

Web Designer

Dan - Staff profile picture

Dan

Digital Marketing Specialist

Sofia - Staff profile picture

Sofia

Digital Marketing Specialist

Calvin - Staff profile picture

Calvin

Digital Marketing Specialist

Kabir - Staff profile picture

Kabir

Support Technician

Jennifer - Staff profile picture

Jennifer

Content Writer

Michael - Staff profile picture

Michael

Graphic Designer

Ed - Staff profile picture

Ed

Content Writer

Jordan - Staff profile picture

Jordan

Senior Digital Marketing Specialist

Francesca - Staff profile picture

Francesca

Digital Marketing Manager

Callum - Staff profile picture

Callum

Web Developer

Jaden - Staff profile picture

Jaden

Lead Developer

Jessica - Staff profile picture

Jessica

Lead Designer

Vicki - Staff profile picture

Vicki

Digital Marketing Executive

Luke - Staff profile picture

Luke

Chief Marketing Officer

Jason - Staff profile picture

Jason

General Manager

Steven - Staff profile picture

Steven

Sales Executive

Lewis - Staff profile picture

Lewis

Sales Director

Philip - Staff profile picture

Philip

Chief Executive Office

Frequently Asked Roofing Digital Marketing Questions

What is roofing digital marketing?

Roofing digital marketing involves using online strategies like SEO, PPC, content marketing, and social media to attract and convert customers for roofing businesses. It helps improve online visibility, generate leads, and increase brand awareness, ultimately driving long-term growth for contractors and companies in the roofing industry.

Why does my roofing business need digital marketing?

Roofing is a competitive industry, and most homeowners search online when looking for services. Digital marketing helps your business appear in those searches, builds trust through reviews and content, and drives traffic to your site, resulting in more leads, booked jobs, and revenue.

How can SEO help roofers?

SEO for roofers improves your website’s rankings on search engines for keywords like “roof repair near me” or “roofing contractors [your city].” This increases visibility, draws in local customers actively looking for your services, and boosts organic traffic without relying solely on paid ads.

What platforms work best for roofing advertising?

Google Ads and Facebook are highly effective for roofing companies. Google Ads target users actively searching for roofing services, while Facebook enables brand awareness and localized promotions. Combined, they create a strong digital advertising mix for lead generation and customer acquisition.

How long does it take to see results from roofing digital marketing?

PPC can generate leads within days, while SEO typically takes 3–6 months for consistent growth. Content marketing, social media, and email campaigns yield gradual improvements. Bird’s integrated approach blends short- and long-term strategies to deliver both immediate impact and sustainable results.

What’s the difference between SEO and PPC for roofers?

SEO focuses on long-term organic visibility in search engines, while PPC delivers quick traffic via paid ads. Both are valuable, SEO builds authority and trust over time, and PPC targets high-intent searches instantly. Most roofing businesses benefit from using both together.

Can digital marketing help with commercial and residential roofing leads?

Yes. Campaigns can be tailored to target homeowners or commercial property managers through keyword targeting, ad segmentation, and content strategy. Bird creates separate funnels for each audience to ensure your message aligns with their specific needs and decision-making process.

How can I track my roofing marketing performance?

Bird uses advanced tools like Google Analytics, Tag Manager, and a bespoke SEO portal to track key metrics like traffic, lead conversions, click-through rates, and keyword rankings. Transparent reporting ensures you understand ROI and campaign performance at every stage.

Do you offer local SEO for roofers?

Absolutely. Local SEO is critical for roofers. We optimize your Google Business Profile, build location-based content, earn local backlinks, and manage reviews to increase visibility in map packs and local searches, ensuring nearby customers find and choose your business.

How much should a roofing company spend on digital marketing?

Budgets vary by location and competition, but many roofing businesses invest 5–10% of revenue into marketing. Bird helps you allocate spend efficiently, balancing SEO, PPC, and other strategies to maximize return without overextending your resources.

Let’s work together .

Wanna get in touch? Let’s talk

We offer exceptional services tailored to a wide range of businesses that want to improve the effectiveness of their digital marketing activities with discernible returns on investment. We aim to get back to all enquiries rapidly.

Interested in working with us? Contact us

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