Supermicro

Search Engine Optimisation for a Global Computing Giant

an image of the supermicro website

Project Overview

Supermicro, a leader in advanced computing, offers innovative solutions that push the boundaries of technology. Bird Marketing was tasked with enhancing Supermicro's online presence, focusing on improving website traffic and search engine rankings, especially during the transition to a more digitally-focused market strategy.

  • Search Engine Optimisation

Project Highlights

  • Achieved a significant increase in organic traffic within six months.
  • Successfully improved search engine rankings for key terms in advanced computing.
  • Enhanced user engagement and website usability
  • Achieved notable visibility in a competitive market

Challenge

The project faced several challenges:

  • Implementing SEO strategies in a highly technical and specialised industry.
  • Navigating the shift in market focus towards more digital and online presence.
  • Ensuring the website accurately represented Supermicro’s cutting-edge technology and expertise.

Solution

Bird Marketing developed a comprehensive SEO strategy, including:

  • In-depth keyword research and optimisation for industry-specific terms.
  • On-page content enhancement and technical SEO improvements.
  • Continuous analysis and adaptation of the strategy to align with evolving market trends.

Visual Results.

a dashboard to show the rankings of supermicro keywords
supermicro ahrefs graph to show organic traffic
search console graph to show supermicro organic traffic

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The Results

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  • A significant increase in quality website traffic, leading to enhanced online visibility.
  • Improved search engine rankings for targeted keywords, solidifying Supermicro’s market presence.
  • Strengthened brand recognition in the advanced computing industry.
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