Term: Technical SEO
Definition: Technical SEO refers to the process of optimising a website’s technical aspects to improve its visibility in search engine results.
Alternative Names: Site Performance Optimisation
Expanded explanation: Technical SEO encompasses all the actions taken to ensure a website can be effectively crawled and indexed by search engines. This includes tasks such as improving site speed, ensuring a website is mobile-friendly, implementing SSL, creating an XML sitemap, and more.
Benefits or importance: Proper implementation of technical SEO makes a website easier to crawl, understand, and index for search engines. It enhances site usability, leading to a better user experience and potentially higher ranking in search engine results.
Common misconceptions or pitfalls: One common misconception is that technical SEO only needs to be done once. However, it is a continuous process that ought to be revisited regularly due to algorithm changes, site updates, and technological advancements.
Use cases: Technical SEO is essential for any website that aims to achieve higher visibility and rankings in search engines.
Real-world examples: A real-world example of technical SEO can be the process of making a website mobile-friendly, as Google uses mobile-first indexing.
Best practices or tips:
- Ensure your site loads quickly.
- Implement SSL for a secure connection.
- Ensure your website is mobile-friendly.
- Create and submit an XML sitemap to search engines.
- Optimise your site’s crawl budget to make the most efficient use of search engine’s resources.
Limitations or considerations: Despite its importance, technical SEO alone is not sufficient for high search engine rankings. It needs to be complemented with high-quality content and off-page SEO.
Comparisons: While on-page SEO focuses on content optimisation, and off-page SEO concentrates on building a site’s authority, technical SEO is concerned with the architecture of a site.
Historical context or development: Technical SEO has become increasingly important as search engines have advanced and user expectations of site performance have grown.
Resources for further learning:
- Google’s SEO Starter Guide
- Yoast: What’s technical SEO? 8 technical aspects everyone should know
- SEMrush: What Is Technical SEO? Basics and 10 Best Practices
- SEO Services – Bird Marketing provides comprehensive SEO services, including technical SEO.
- SEO Audits – Ask us how we can ensure your website is fully optimised for search engines, improving visibility and enhancing user experience.
- Site Performance Services – We have a great deal of expertise to share with a range of site performance methods that deliver tangible results.
Related terms: On-page SEO, Off-page SEO, Site Speed, SSL Certificate, Mobile-friendly, Crawl Budget