GlobeSailor specialises in the organisation of sailing holidays, offering cruises and yacht charters – both skippered and bareboat – in more than 180 destinations worldwide. Every vessel in its portfolio is overseen and maintained by carefully selected professional charter companies, ensuring quality, comfort, and peace of mind for holiday‑makers.
Globe Sailor
SEO for Yacht Chartering Website.
Project Highlights
- Noticeable improvement in organic visibility across priority destination pages.
- Coverage secured in respected travel and sailing publications, reinforcing brand authority.
- Close collaboration between Bird Marketing and the client ensured efficient content production and swift implementation.
Challenge
- Fierce competition within the travel and yacht‑charter sector, dominated by well‑established global brands.
- Highly seasonal search demand, requiring content that performs year‑round while capitalising on peak booking periods.
- An extensive catalogue of destinations, each needing unique, authoritative content to avoid duplication and maximise relevancy.
- Limited high‑quality backlinks from reputable travel and nautical publications, constraining domain authority.
Solution
We delivered a full SEO transformation for GlobeSailor, optimising their site structure, content, and technical setup to drive stronger organic visibility and performance.
- Link building – A targeted digital‑PR campaign secured authoritative coverage in travel, lifestyle, and boating outlets, strengthening GlobeSailor’s backlink profile and trust signals.
- Content for landing pages – Bespoke, SEO‑led copy was produced for priority destinations, integrating keyword research, local insights, and persuasive calls to action. Each page was structured for clarity, accessibility, and optimal internal linking.
Visual Results.
GLOBE SAILOR
GLOBE SAILOR
GLOBE SAILOR
GLOBE SAILOR
GLOBE SAILOR
The Results
Bird Marketing’s SEO campaign delivered sustained, double‑digit growth in organic impressions and clicks, resulting in a marked increase in qualified charter enquiries and bookings. GlobeSailor now enjoys stronger keyword coverage, improved domain authority, and a robust content framework that continues to attract and convert sailing enthusiasts worldwide.
