First Choice Fencing

Website Redesign for Fencing Manufacturer.

Project Overview

First Choice Fencing are a supplier and manufacturer of fencing, decking and sheds to North London, East London and Essex. A family run business with extensive experience in the manufacture and installation of fencing panels, gates sheds and landscaping.

  • WordPress SEO
  • Website Design
  • E-Commerce Configuration
  • Product Import 

Project Highlights

  • Product Pages
  • E-Commerce Solution
  • Installation Pages
  • Fencing Calculator
  • Custom Maps Integration
  • Order Management System

Challenge

First Choice came to us looking to upgrade the look their existing website while setting the company up for future expansion into manufacturing with an E-Commerce platform.

  1. Capture Brand Image: First Choice Fencing are a family company with generations of experience, and they wanted the website to express this, through featuring images of the fleet and team we were able to showcase the brands unique qualities.
  2. Custom Calculator: Create a custom fencing calculator, given prescribed costing per meter, and additional bolt on products required per configuration we were able to create a custom solution to help customers calculate fence cost.
  3. E-Commerce Functionality: We built and configured an E-Commerce platform complete with user accounts, checkout, payment and an invoicing system.
  4. Mobile Optimisation: We ensure that this platform works great across not only desktop but mobile too, to achieve this we utilized an app style menu at the bottom of the page exclusive to mobile users, this creates a seamless experience no matter the device.

Solution

Our website development approach focused on addressing these challenges while highlighting First Choice Fencing Ltd’s strengths:

  1. Brand Image Capture: The website was designed to prominently feature images of the company’s fleet and team, effectively conveying the brand’s heritage, experience, and family-run ethos.
  2. Custom Fencing Calculator: We developed a custom fencing calculator that allows customers to input their specific requirements and receive accurate cost estimates, making the decision-making process easier and more transparent.
  3. E-Commerce Platform: A robust E-Commerce platform was built and configured, complete with user accounts, a streamlined checkout process, secure payment options, and an automated invoicing system, setting the company up for future expansion into online sales.
  4. Mobile Optimization: To ensure a seamless user experience on mobile devices, we implemented an app-style menu at the bottom of the page, making it easy for users to navigate and interact with the site from any device.

Visual Results.

First Choice Fencing 

First Choice Fencing 

First Choice Fencing 

First Choice Fencing 

First Choice Fencing 

The Results

Visit Website

Collaboration with First Choice Fencing Ltd led to the successful development of their website:

  1. Enhanced Brand Representation: The website effectively captures and communicates First Choice Fencing Ltd’s unique brand image, emphasizing their experience and family values.
  2. Custom Solution Implementation: The custom fencing calculator has provided customers with an easy-to-use tool for estimating costs, enhancing the overall customer experience.
  3. E-Commerce Readiness: The E-Commerce platform is fully operational, providing a foundation for First Choice Fencing Ltd to expand into online sales and reach a broader customer base.
  4. Mobile-Optimized User Experience: The mobile optimization, including the app-style menu, has ensured that users enjoy a seamless experience, whether on desktop or mobile, contributing to higher user satisfaction and engagement.