Questis
Leveraging Linked in Adverts and Paid Social to Drive Demo Bookings
Project Overview
Questis is a leading employee financial wellness platform based in the United States, helping companies improve retention and productivity through personalised financial wellbeing solutions for staff.
With a strong SaaS offering already in place, Questis wanted to increase awareness among HR professionals and decision-makers nationwide — aiming to boost demo bookings and generate a stronger pipeline of qualified leads.
Project Highlight
- 102 Qualified Leads Generated
- 40% Below Target Cost per Demo Booked
- Expanded Brand Visibility Across LinkedIn and Meta
- Increased Engagement from HR Decision-Makers
- Improved Lead-to-Demo Conversion Rate
Challange
Questis wanted to raise awareness of their platform and position themselves as a go-to solution for employee financial wellbeing. While they had strong results within specific sectors, they needed to broaden their reach across the wider US market — particularly to connect with HR leaders and employee experience managers responsible for staff wellbeing programmes.
The main challenge was to communicate a complex SaaS solution in a clear, compelling way, driving both understanding and action through paid social campaigns.
Solution
We conducted an in-depth analysis of the target audience to identify key HR personas most likely to engage with Questis’ offering. From there, we developed a LinkedIn campaign strategy aimed at increasing demo bookings through thought-provoking creative and precise audience segmentation.
The campaign was supported by retargeting ads across Facebook and Instagram to reinforce brand familiarity and nurture warm prospects. We designed clean, benefit-led creatives that highlighted the platform’s impact on employee satisfaction and retention, while witty copy and strong CTAs encouraged demo sign-ups.
This integrated approach combined LinkedIn lead generation with Meta retargeting, ensuring consistent exposure and measurable conversion performance.
Visual Results
They understood our goals straight away and delivered exactly what we needed.
Anonymous MarketingThe Results
View WebsiteQuestis achieved outstanding performance across all key metrics. The campaign delivered 102 qualified demo leads at an average cost per demo of £60, well below the £100 goal.
The ads significantly increased awareness within the HR sector, driving strong engagement from decision-makers and positioning Questis as a leader in financial wellness for employees. With a strengthened presence and consistent inbound interest, Questis continues to build on this success as part of a broader ongoing growth strategy.
