Our client is an experienced private ophthalmologist working from the renowned Moorfields Eye Hospital in London. The practice offers specialist eye‑care services, ranging from routine examinations to complex cataract and laser procedures.
Alex Day
Website Design & Search Engine Optimisation for Ophthalmologist.
Project Highlights
- Marked increase in organic website traffic within the first few months.
- First‑page positions achieved for several high‑value search phrases.
- Site performance scores greatly improved, ensuring a smoother user experience.
Challenge
- Competitive search landscape: London eye‑care searches are dominated by large hospital groups.
- Regulatory considerations: Content needed to comply with GMC advertising rules.
- Multiple audiences: The website needed to serve both prospective patients and referring optometrists.
Solution
We executed a cohesive strategy that paired a full website revamp with a focused SEO campaign to fulfil the brief.
- User‑centred design – informed by patient journey research and trust‑building elements such as credentials and reviews.
- Conversion optimisation – clear calls to action, streamlined enquiry forms, and real‑time chat for quick responses.
- Content refresh – plain‑English service pages, procedure guides, and FAQs to demystify treatments.
- Technical upgrade – faster UK hosting, SSL certificate, and performance optimisation.
- Targeted SEO campaign – carefully selected keyword clusters, structured data markup, local listings, and digital PR to secure high‑authority backlinks.
Visual Results.
ALEX DAY
ALEX DAY
ALEX DAY
ALEX DAY
ALEX DAY
The Results
While exact figures are confidential, the clinic now receives a steady flow of qualified enquiries each week without the need for paid advertising. The improved online presence has contributed to fuller clinic diaries and greater brand authority in the London eye‑care market. Bird Marketing continues to provide ongoing support and periodic content updates to maintain growth.
