Retargeting is a form of technical advertising that uses browser cookie data to reengage with website visitors. Retargeting is powerful as it can be used to serve adverts to people who previously showed an interest and visited your website. Retargeting is used to recapture interest and therefore yields a higher conversion rate in comparison to first time visits. Have you ever found a cool website whilst browsing the internet, only to come away from the computer and forget about it? Retargeting would be ideal in this scenario, as it would have given you the opportunity to reengage through carefully placed advertisements.