The internet is a truly remarkable phenomenon. An amazing miracle of the 21st century. Most of us use it every day for various purposes such as business, entertainment and for the collecting of information. This online universe has become a vital part for most peoples lives and had proven to be an efficient tool for progressing business. The only issue is, as the internet continues to progress on a daily scale it is becoming much harder to become the centre of that universe. As websites become easier and more accessible to make, along with the staggering mega digit number of businesses forming for the online market. It is essential to any online business to stand out significantly. This is where your SEO comes in. An SEO (Search Engine Optimisation) is a set of modifications that help determine where your website sits in the search engine ranking system. The higher you are to the search bar, the better chance your company has to be viewed. Roughly 80% of the traffic most websites acquire comes from the search engines, so the higher you are ranked the more of the audience you will taste. SEO is a structured and free method in garnering your website the attention it needs. But you may be saying to yourself “hmm wouldn’t advertising do a better job at exposing my business?” Well that is where PPC comes in. PPC (Pay Per Click or alternatively Cost Per Click [CPC] ) is the use of online promotions of your website through structured advertisements pushed to consumers by various fast tier search engines (Such as Google AdWords and Microsoft Bing Ads). For every click you get on your Ad, you pay the promoter for improving your website traffic (costs will vary drastically from $1 to $500,000 depending on how much exposure you’ll get and the popularity of the keywords associated with you) Now you may also be asking “Well.. Which one is the better method??” As you can tell by the title of this epic, this is where we are going to find out and outweigh the costs and benefits of the two practices. The first thing you need to know is the key differences between the two methods. SEO is a structural form of altering your website to obtain more prominence in the search engine results. These altercations can be as simple as adding keywords that will stand out to your target audience, to updating your content regularly to avoid the search engines algorithm messing with your position on the web results. SEO is a free method which is ideal for small businesses with no budget for sponsored advertising. PPC is the use of third party promotions to gain traffic quicker with the use of sponsorship to the search engine, in exchange for a fee with every click made of their endorsement. Although not free, you can achieve a more successful traffic in a much shorter space of time which can be hugely affective for your business as a whole. Now lets have a look at the pros and the cons of both the methods.