Infographics are a powerful tool for link building because they combine visually engaging content with valuable information, making them highly shareable. Websites, blogs, and social media users often link to infographics because they present data or complex information in an easy-to-digest format. When you create a well-designed, informative infographic and promote it strategically, you can attract backlinks from a wide range of websites, increasing your SEO rankings and driving more traffic to your site.
In this guide, we’ll explore how to create infographics that attract backlinks, how to promote them effectively, and the best practices for building links with infographics.
Why Infographics Are Effective for Link Building
Infographics are effective for link building because they:
- Simplify Complex Information: Infographics break down complex data or topics into easy-to-understand visuals, making them more appealing for readers and more likely to be shared.
- Highly Shareable: Visual content, especially infographics, is widely shared across websites and social media, increasing its potential to attract backlinks.
- Encourage Embedding: When you provide an embed code for your infographic, other websites can easily include it in their content, generating backlinks to your site.
- Generate Natural Links: Because infographics are designed to be informative and valuable, they attract natural backlinks from bloggers, journalists, and content creators who want to share your resource with their audience.
By creating a high-quality infographic and promoting it effectively, you can earn backlinks from reputable websites and boost your SEO.
Step 1: Create a High-Quality Infographic
To attract backlinks with your infographic, it’s essential to create something that is visually appealing, informative, and highly relevant to your audience. A well-designed infographic can naturally earn backlinks from blogs, news sites, and social media, but only if it provides real value.
Here’s how to create a high-quality infographic:
1. Choose a Topic That Resonates with Your Audience
The first step in creating an infographic that attracts backlinks is selecting a topic that is both relevant and valuable to your target audience. Your infographic should solve a problem, present useful data, or offer insights on a topic that your audience cares about.
For example, if you’re in the digital marketing industry, an infographic about “The Top SEO Trends for 2024” would be highly relevant and likely to attract backlinks from other marketing blogs.
2. Present Data or Insights
Infographics are particularly effective when they present data, statistics, or insights in a visual format. Consider conducting original research, collecting industry-specific data, or compiling statistics from reputable sources. By offering valuable information, you increase the likelihood of your infographic being shared and linked to by other websites.
3. Focus on Visual Appeal
Your infographic needs to be visually engaging to stand out. Work with a designer or use tools like Canva, Piktochart, or Venngage to create a clean, well-organized infographic. Focus on using colors, fonts, and icons that make the content easy to read and understand. The design should complement the information without overwhelming the viewer.
4. Keep It Concise and Easy to Follow
Infographics should convey information quickly and clearly. Avoid overcrowding the design with too much text or data. Break the content into easily digestible sections and use visuals like charts, graphs, and icons to illustrate key points. A well-organized layout makes it easier for viewers to grasp the information and increases the chances of it being shared.
Step 2: Promote Your Infographic to Earn Backlinks
Once you’ve created a high-quality infographic, the next step is promoting it to attract backlinks. While infographics can generate organic shares, targeted promotion increases the chances of earning links from authoritative websites.
Here are some strategies for promoting your infographic:
1. Submit Your Infographic to Infographic Directories
Infographic directories are websites that curate and showcase high-quality infographics on a wide range of topics. Submitting your infographic to these directories can help you gain exposure and earn backlinks from relevant sources.
Some popular infographic directories include:
- Visual.ly
- Daily Infographic
- Infographic Journal
- Submit Infographics
Make sure to follow the submission guidelines for each directory and provide a clear, engaging description of your infographic.
2. Reach Out to Influencers and Bloggers
Influencers and bloggers in your niche are valuable partners for sharing and linking to your infographic. Research bloggers or industry leaders who have published similar content or who may find your infographic valuable to their audience.
Craft a personalized outreach email to each influencer, briefly introducing your infographic and explaining why it would be useful to their readers. Be polite and avoid pushing for a backlink—simply suggest that they check out your infographic and decide for themselves whether it’s worth sharing.
3. Promote on Social Media
Social media platforms are excellent for promoting infographics because they naturally encourage visual content sharing. Share your infographic on Twitter, LinkedIn, Pinterest, and Facebook, and use relevant hashtags to increase its visibility. Encourage your followers to share the infographic with their networks.
Additionally, you can reach out to social media influencers in your niche and ask them to share your infographic. A single share from a prominent influencer can drive significant traffic and backlinks.
4. Offer an Embed Code
Providing an embed code for your infographic makes it easy for other websites to feature your content while linking back to your website. Include the embed code on the same page where the infographic is hosted, along with clear instructions on how to use it. By offering this convenience, you increase the likelihood of earning backlinks.
5. Submit to Guest Posts or Collaborate with Other Blogs
Consider writing guest posts for other websites or collaborating with blogs to include your infographic as part of the post. Offering a valuable resource like an infographic within a guest post increases the chances of it being published and linked back to your site.
Step 3: Track and Monitor Backlinks
Once your infographic is live and promoted, it’s important to track and monitor the backlinks it earns. This allows you to measure the success of your link-building efforts and adjust your strategy as needed.
Tools for Tracking Backlinks:
- Ahrefs: Ahrefs offers a comprehensive backlink analysis tool that allows you to track who is linking to your infographic and assess the quality of those backlinks.
- Google Search Console: Google Search Console provides a free way to monitor backlinks to your website. Use it to track the success of your infographic in attracting links over time.
- SEMrush: SEMrush’s Backlink Analytics tool allows you to view new backlinks and monitor changes in your website’s link profile.
Tracking your backlinks helps you identify which promotion strategies are most effective and which websites are linking to your infographic. You can also reach out to these websites to build relationships and explore future collaboration opportunities.
Best Practices for Building Links with Infographics
To maximize the success of your infographic link-building strategy, follow these best practices:
1. Focus on Value and Relevance
Your infographic should provide real value to your audience. The more relevant and useful it is, the more likely it is to attract organic backlinks. Ensure that the topic is aligned with the interests of your target audience and industry.
2. Optimize for SEO
Include SEO-friendly keywords in the title, description, and alt text of your infographic to help search engines understand the content. This improves the visibility of your infographic in search results, increasing the chances of it being discovered and linked to.
3. Make It Shareable
Make it easy for other websites to embed and share your infographic by providing an embed code on your website. Additionally, include social sharing buttons on the page where the infographic is hosted to encourage shares on platforms like Twitter and LinkedIn.
4. Monitor Results and Adjust Your Strategy
Keep track of how many backlinks and shares your infographic earns, and analyze the performance of your promotion efforts. If you’re not seeing the desired results, consider adjusting your outreach strategy, refining your design, or choosing a more popular topic for your next infographic.
Conclusion
Building links with infographics is a highly effective strategy for earning high-quality backlinks and boosting your website’s SEO. By creating visually appealing, valuable infographics and promoting them strategically, you can attract backlinks from authoritative websites and drive more traffic to your site.
